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The Screen Printing Process > Step 2 > Step 3

STEP 1

The journey from idea to shirt is a detailed one. We start with the customers idea (that’s where you and your imagination come in) next we move to the art department who takes your idea and starts shaping it into the final design that can be put to screen and actually printed.

1st CONTACT


The following is e-mail we received as instruction for art that needed to be created:

"Thanks for the quote. I am very interested in ordering from you. I tried to get the artwork together, but it isn't working out. I would love to take you up on your offer for some design help. What is the best way to organize that? Who should I call?

I am basically looking to put a design together that relates to a Whitewater Rafting Trip. My group is a bunch of 30 something year olds going Rafting on the Black River in Watertown NY. A bright colorful cartoon-like design of a paddle and water or raft and water is all that I am looking for along with the date and location of the trip. Let me know how we can work out the design side of this. "

And more details from the same customer:

"As I mentioned, we're a group of adults going rafting on the Black, River in NY. We came up with the idea that we would like somewhere on the T-shirt which is that we are each Rocket Pilots. One of the rapids is called the Rocket Ride so some kind of colorful cartoon picture (using colors that will go well on a Navy Blue T-Shirt)a picture of a Rocket Pilot navigating the Black River through its rapids. The names
of other rapids we will go down are:

Club House Turn
Hole Brothers
Three Rocks
Cruncher
Rocket Ride
So little clip art representing each of the rapids would be cute too.

Somewhere on the back we would want to see the words "Black River Rocket Pilot". We also want to see stamped in smaller type "June 22, 2002 Watertown, NY"

ON THE FRONT

On the pocket, a picture of a smaller version of the Rocket Pilot or maybe just the face with the words underneath "Black River Rocket Pilot"

Please keep in mind that half of those on the trip are women and the other half men, so it would be better to make the "pilot" a cartoon character that both can relate to and not too macho or too feminine"

And So It Begins...

From this point we contacted the customer to secure the order and get a verbal idea of what the customers expectations were. We then write the work order and the art instruction sheet.


The next step is getting the art proofs ready!

Now that we have a really good idea of the way the art is supposed to look we turn the art dept. loose on the project.

After getting some ideas together, Mike (one of the talented members of our art staff) e-mailed the customer with some ideas

Click here to continue the screen printing journey!